The New Home Office: How Optima Designs for the Way We Work Now
The way people work has changed more in the last five years than in the previous fifty. Remote work, hybrid schedules, and the collapse of the hard boundary between office and home have fundamentally altered what people need from the places they live…
The Pickleball Effect: What a Sport Reveals About How We Want to Live
Every sport has a moment when it stops belonging to enthusiasts and starts belonging to everyone. Pickleball had that…
Growing Up: The Vertical Landscaping System That Defines Optima Kierland
Look at Optima Kierland from the street and the first thing you notice is not the architecture. It is the green. Casc…
Designed to Sit In: The Furniture & Objects That Shape Optima’s Spaces
At Optima, design doesn’t stop at the building’s exterior. It runs all the way through, into every lobby,…
From the Rooftop: Why Optima’s Sky Decks Are Unlike Any Other in the City
There is a moment that happens to almost every new resident of an Optima community. They take the elevator to the top…
From Canvas to Courtyard: The Artists Shaping Optima Spaces
At Optima, art has never been an afterthought. From the founding conviction that architecture should engage the whole…
Living Alongside Art: How Sculpture Transforms a Community
Most people experience great art on a schedule, a museum visit, a gallery afternoon, a curated occasion. At Optima Ki…
What It Means to Live the Optima Way
At Optima Kierland, we’ve asked the same question from the very beginning: what does it mean to build a place w…
How Green Building Design Protects Your Health — Not Just the Planet
Sustainable architecture gets a lot of attention for what it does for the environment. But there’…
Why Walkability Is the New Luxury
At Optima Kierland, we believe that a great home extends far beyond its walls. Every community we build is …
Morning Rituals That Actually Stick and the Spaces That Help
A great morning doesn’t happen by accident; it’s built from small habits that feel good enough to return …
The Art of Biophilic Design: Bringing Nature Home at Optima Kierland
At Optima Kierland, we believe that the best architecture doesn’t just shelter you from the natural world, it draws n…
The Radiant Health Benefits of Sunlight
At Optima, we design environments that naturally welcome sunlight, helping residents feel more connected to nature an…
A Year in Review: Design, Discovery, and the Everyday Beauty of Optima® Living
As 2025 draws to a close, we find ourselves reflecting on a year shaped by creativity, community, and the continual e…
Fountainhead and the Legacy of Modernism
In the hills of Jackson, Mississippi, Frank Lloyd Wright’s Fountainhead stands as one of the architect’s most intimat…